OutPerform provides paid media management across the digital spectrum, including CPC, CPM, content promotion and retargeting campaigns. We use customized techniques based on unique platform and campaign goals.
Our digital media service capabilities include all aspects of media planning and buying—channel strategy, research setup, ad creative and copywriting, targeting, management and optimization, and reporting.
Digital media strategy and execution is a key component of OutPerform’s commitment to content that’s intended to increase awareness to specific audience segments, augment and expedite organic efforts, and engage and convert target audiences. Our deep understanding of audience segmentation and content strategy constantly informs our media approach, starting as early as the ideation stage of the content creation process. Our performance marketing team works hand in hand with our creative team to craft custom media messaging and calls to action that speak directly to target audiences.
With performance top of mind, OutPerform constantly monitors, tests and optimizes our paid campaigns for spend efficiency, KPI/ROI success and optimization opportunities. Consistent analysis and testing means that our campaigns offer performance-based agility.