Search engine optimization is composed of both on-site and off-site optimizations aimed at improving your website’s relevance and authority in order to increase visibility within organic search engine results.
Because there is no universal application for website optimization, at OutPerform we take a consultative approach to SEO tailored to fit your company’s digital needs and business goals, based on an in-depth understanding of search engine algorithms. We began more than 16 years ago as part of a research project assignment from Microsoft. Tasked with reverse engineering the search engine algorithm to understand the factors that impact mobile search rankings, we built a network of websites to test development, content and off-page signals and measure their impact, essentially hacking the algorithms that search engines use to rank sites. Our approach to SEO focuses on increasing the relevance and domain authority of our partners’ sites, resulting in increased traffic through higher search engine visibility.