Search Engine Optimization

Focused digital and content relevancy combined with increased online authority

Search engine optimization is composed of both on-site and off-site optimizations aimed at improving your website’s relevance and authority in order to increase visibility within organic search engine results.

 

Because there is no universal application for website optimization, at OutPerform we take a consultative approach to SEO tailored to fit your company’s digital needs and business goals, based on an in-depth understanding of search engine algorithms. We began more than 16 years ago as part of a research project assignment from Microsoft. Tasked with reverse engineering the search engine algorithm to understand the factors that impact mobile search rankings, we built a network of websites to test development, content and off-page signals and measure their impact, essentially hacking the algorithms that search engines use to rank sites. Our approach to SEO focuses on increasing the relevance and domain authority of our partners’ sites, resulting in increased traffic through higher search engine visibility.

Our organic search services include:

1

On-site structural optimization

As a fundamental starting point of each engagement, we audit your website’s current SEO state to identify opportunities for optimization within your site’s structure and infrastructure. Our aim is to identify and rectify barriers that prevent or limit the search engine’s ability to crawl and index your site.
2

Off-page authority development

To build your domain and brand authority, OutPerform’s search strategists employ a blend of tactics based on the ideal link profile for your industry. We don’t use link farms, and we don’t promote your site in spammy directories, ensuring search engines see your business as a trusted source.
3

Page and content optimization

Taking an audience-first approach to content optimization, we conduct analysis to understand the search behaviors and intent behind potential target keywords and use these insights to map keywords across your pages. At a page-by-page level, our team of search engine optimization experts develop and execute strategies to optimize the meta elements, including title tags, description tags, heading tags and alt tags. We also provide recommendations for bolstering content where needed to improve your site’s relevance for the most important and impactful keywords for your business.

Increase relevance and visibility

  • On-site structural optimization
  • Site/Server/Content Infrastructure
  • Internal Link Strategy
  • 301 Redirects/Link Reclamation
  • Webmaster Tools Analysis
  • Localization Strategy
  • Page and content optimization
  • Keyword Research and Mapping
  • Content Audit and Recommendations
  • Page-by-Page Meta Element Strategy
  • Off-page authority development
  • Link Profile Auditing
  • Competitive Link Profile Analysis
  • Link Detox and Reclamation
  • Content Seeding
  • Social Authority Recommendations

Related Projects

Improve your digital marketing performance