Express Scripts

Leveraging data to identify, digitize and move audiences.

Manifest partners with Express Scripts to identify the 37.5 million Express Scripts members on maintenance medications and convert them to home delivery prescription services beyond the direct mail channel. Leveraging first-party data, audience insights and additional paid channels beyond search engine marketing to increase the reach and frequency to the right audience, Manifest increased conversions by 71%.

Search Engine Marketing
Segmented Retargeting
Paid Social and Segmentation
Search Engine Optimization
Performance Measurement

71% increase

In home delivery registration rate

25% increase

In click-through rate from ZIP code targeting

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