Michigan Medicine

Integrating data and search insights into content strategy.

We measure the effectiveness of our work in search, social and beyond through a variety of key performance indicators, prioritized in partnership with our clients based on brand, program and channel goals.

Manifest partners with Michigan Medicine on designing, launching and maintaining two content sites, one targeted for consumers and one for healthcare professionals. Both sites launched in March 2016 on new subdomains. By integrating data and search insights into content strategy, Manifest has been able to drive significant volumes of traffic for Michigan Medicine’s consumer site while promoting thought leadership around key service lines. Two years after launching, the consumer site receives over 154,000 monthly organic visits and over 3.4 million monthly organic impressions.

PageSpeed Issue Mitigation
Semantic Markup and Schema
Social Markup
Deep Linking / App Indexation


Monthly organic impressions with 27% month-over-month growth rate


Monthly organic visits with 24% month-over-month growth rate

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